INNOVATE OR DIE
Specialized's motto captures their bike brand perfectly.
Specialized is known for its innovation, and for its work with the most accomplished athletes, experts, and engineers in cycling.
This work has yielded technology that has become the foundation of every bike in their lineup whether is is the suspension design of the Stumpjumper, or the geometry of the Diverge, of the stem on their rugged kids bikes.
The end result are bicycles that you'll love to ride day in day out. Comfortable, reliable, fast, light, and confidence inspiring.